Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles–reciprocation, scarcity, authority, commitment, liking, and consensus–may seem like the jargon of social scientists, but Dr. Cialdini brings them to life.
In this dynamic, often humorous presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you’ll learn how to defend against offers that you’re really not interested in, no matter how effectively they’re presented.
- Recognizing “moments of power.”
- What you should state to obtain individuals to act.
- Includes handy pocket recommendation overview of impact strategies.
In this dynamic presentation, Professor Cialdini provides interesting understandings on just how to be effective in your attempts to encourage all manner of various other people. A vast body of clinical study is the foundation for his 6 principles that lead to efficient, long-lasting as well as moral influence.
Dr. Robert Cialdini is one of the most regularly mentioned living social psychologist on the planet. He is the Regents Professor of Psychology at Arizona State University, and Visiting Professor of Marketing at Stanford University’s Graduate School of Business. Teacher Cialdini has actually been spoken with for two National Public Radio programs and will be featured on “Dateline NBC.” His publication, Influence: Science as well as Practice, now appears in 10 languages.